Lies of p reddit5/2/2023 ![]() ![]() There’s a knee-jerk suspicion of anything promotional or covertly self-interested in large part because the culture values the community over the commodity. Reddit (warning: massive generalization incoming) thinks of itself as different and better than more brazenly commercial sites like Facebook. So far, it’s been exceedingly hard for marketers to make any inroads on Reddit – and that’s good. ![]() If Reddit’s audience is so massive and engaged, why don’t we hear marketers talking about it? The #Reddit audience is massive, but it's hard for marketers to make inroads, says Click To Tweet But it’s fraught with peril (Individual subreddits differ significantly, of course.) ![]() Holy that’s a lot.Īnd Alexa confirms what I knew already from hanging around on Reddit: The audience skews young, male, and more educated than the average Internet user. alone, more than 1 billion visits, and over 8 billion pageviews. In the last 30 days, Reddit had nearly 60 million unique visitors from the U.S. Of the top websites in the world, comes in 6th behind via Read more> Click To Tweet (Alexa’s rank is calculated using a combination of average daily visitors and pageviews over the trailing 3 months.) Even more amazing? Reddit’s average for daily time on site is more than 15 minutes, crushing the sites above it in the rankings, including Facebook and YouTube. A list of the top websites in the world, compiled by Alexa, shows Reddit comes in sixth, just behind Wikipedia. I find it fascinating that most content marketers don’t understand just how popular Reddit really is. We’ve gathered here, however, not to talk about Reddit in general but to explain Reddit for marketing. Read more> Click To Tweet Reddit for Marketing? Tempting … To understand why is awesome, you need to open an account. Whenever I hear people say, “I don’t get it,” it’s because they haven’t joined subs that interest them. That means fewer pictures from r/aww and r/BikiniBottomTwitter, and more posts from the communities you enjoy. Once you have an account, you can choose subs to join and customize what you see on your front page. Without one, your view will default to what is interesting to the average user (my guess: a 20-year-old guy, living at home, eating Hot Pockets). To understand why Reddit is awesome, you need to open an account. Let’s just say the editors of this blog would not allow me to post what I saw. As a little experiment, I took a peek at the top few posts on “popular” to see what a non-user would encounter when visiting Reddit for the first time (timestamp: 3:20 pm on 4/24/18). If you visit the site when you’re not signed in to a Reddit account, your “front page” will be a collection of popular posts from across the site – and that’s what usually turns new visitors off. Each subreddit has its own rules, moderators, and vibe based on the people who subscribe. Each subreddit has its own rules, moderators, and vibe based on the people who subscribe to it. And there are thousands of subreddits devoted to things you didn’t know you wanted to know about (but do!), such as r/accidentalrenaissance or r/AnimalsBeingJerks. If you have a problem, there’s a subreddit to help you cope. If you have a hobby, there’s a subreddit for that. Some subreddits (called “subs”) are massive in size and scope ( r/technology), while others can be pretty arcane ( r/overlanding). Reddit is a collection of thousands of subreddits, communities built around a particular topic or idea. But before I do, here’s a Reddit 101 for those of you not familiar with the site. If you’re not currently using Reddit, I’m going to try to convince you to change your ways. And when Reddit makes the news, it’s usually a story about the site’s trolls or less attractive underbelly (such as when redditors harassed innocent bystanders after the Boston Marathon bombing, implying they might be the bomber based on appearance alone). Reddit has a strange and even repellant interface, though its engineers are working on a friendlier site redesign now. I’ve since learned that confessing my undying love of Reddit to non-redditors creeps people out. Netting just over 400 shares, it was – by CMI’s standards – a dud. I cleared my morning to handle the massive influx of comments. Before it published, I was sure it was going to be my Best Post Ever. A couple of years ago, I wrote a blog post about Reddit for this very site. ![]()
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